Integrated Marketing Communication and its implications

Ing. Ekaterina Buchukuri

Master's thesis

Abstract:

The thesis consists of the following parts: summary, introduction, three chapters, list of tables and drawings, conclusion, list of electronic sources and appendix. In the introduction relevance of a subject, object, purposes, tasks and hypotheses of the research is considered. The 1st chapter contains description of marketing communications consideration of their concept and types. In the 2nd chapter the integrated marketing communications as an element of protection of interests of society are considered. In the 3rd chapter the integrated marketing communications are considered on the example of the enterprise. Conclusion fully represents findings proceeding from the research which was conducted in the three chapters mentioned before.

Keywords

Integrated marketing communications, social responsibility, ethics, corporate communication, media, company, consumers, employees, satisfaction, internal corporate communication changes, research, advertising, service.

Jazyk práce: English

Datum vytvoření / odevzdání či podání práce: 28. 4. 2016

Obhajoba závěrečné práce

• Obhajoba proběhla 10. 6. 2016
• Vedúci: PhDr. Karel Eliáš, CSc.
• Oponent: prof. PhDr. Karel Lacina, DrSc.

University of Finance and Administration

Master programme / odbor:
Economics and Management / Marketing Communication