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Bc. Alena Tlacháčová

Bachelor's thesis

Retail banking ako špecifická oblasť bankového podnikania

Retail banking as specific a part of bank business
Abstract:
In this thesis work I am describing the quality of banking products and services and their impact on customer satisfaction. In the overall sense was highlighted the importance, significance, status, and customer satisfaction in retail banking.
Abstract:
V tejto bakalárskej práci som popisovala kvalitu bankových produktov a služieb a ich vplyvu na spokojnosť klienta. V celkovom ponímaní bola vyzdvihnutá dôležitosť, význam, postavenie a spokojnosť klienta v retail bankingu.
 

Keywords

banka klient kvalita služieb marketing služieb produkt cena
 
Language used: Slovak
Date on which the thesis was submitted / produced: 10. 6. 2009
Identifier: https://is.ambis.cz/th/c2rv6/

Thesis defence

  • Date of defence: 16. 6. 2009
  • Supervisor: doc. Ing. Jaroslav Belás, PhD.
  • Reader: Ing. Adriana Zliechovcová

Citation record

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Full text of thesis

Contents of on-line thesis archive
Published in Theses:
  • světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola regionálního rozvoje a Bankovní institut – AMBIS, Bankovní institut vysoká škola SK
Složka Reference to the local database directory of the institution

Banking Institute/College of Banking

Banking Institute/College of Banking SK

Bachelor programme / field:
Banking / Banking Management

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