Analýza marketingové komunikace společnosti Euromedia Group, a.s. – Lucie Kratochvílová
Lucie Kratochvílová
Master's thesis
Analýza marketingové komunikace společnosti Euromedia Group, a.s.
Analysis of the marketing communication of the company Euromedia Group, a.s.
Abstract:
Diplomová práce se věnuje analýze marketingové komunikace společnosti Euromedia Group, a.s., která je jedním z nejvýznamnějších knižních nakladatelství na českém trhu. Práce je rozdělena na teoreticko-metodologickou a praktickou část. Nejdříve se práce věnuje vysvětlení příslušné terminologie marketingové komunikace, podrobnému popisu specifik knižního trhu a jeho odpovídajícímu marketingu v prostředí …moreAbstract:
The diploma’s thesis focuses on the analysis of the marketing communication of the company Euromedia Group, a.s., which is one of the most significant publishing houses on the Czech marketplace. The thesis is divided into two parts, a theoretical one and a practical one. Firstly, this thesis focuses on the explanation of relevant terminology of the marketing communication, on a detailed characterization …more
Language used: Czech
Date on which the thesis was submitted / produced: 15. 5. 2023
Identifier:
https://vskp.vse.cz/eid/90301
Thesis defence
- Date of defence: 8. 6. 2023
- Supervisor: Pavla Petrová
- Reader: Jan Hanzlík
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- autentizovaným zaměstnancům ze stejné školy/fakulty
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola ekonomická v Prazehttps://vskp.vse.cz/eid/90301
Vysoká škola ekonomická v Praze
Master programme:
Arts Management
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