Marketingové aktivity vedúce k úspechu organizácie v oblasti služieb – Ing. Filip Turlík, BA (Hons)
Ing. Filip Turlík, BA (Hons)
Master's thesis
Marketingové aktivity vedúce k úspechu organizácie v oblasti služieb
Marketing activities leading to the success of the organization of services
Abstract:
The theme of this thesis is the marketing activities leading to the success of the organization's services. The work is divided into three parts. The first part is a detailed analysis of the theoretical background focused on the areas of marketing, marketing environment, marketing and communication mix, analysis and distribution of services. The second part is analytical. It consists of analyzing the …moreAbstract:
Témou diplomovej práce sú marketingové aktivity vedúce k úspechu organizácie v oblasti služieb. Práca je rozdelená do troch častí. V prvej časti je podrobná analýza teoretických východísk zameraná na oblasť marketingu, marketingového prostredia, marketingového a komunikačného mixu, analýzu a rozdelenie služieb. Druhá časť je analytická. Je tvorená analýzou marketingového prostredia Polus City Center …more
Language used: Slovak
Date on which the thesis was submitted / produced: 20. 4. 2012
Identifier:
https://is.vsfs.cz/th/kktsu/
Thesis defence
- Date of defence: 14. 6. 2012
- Supervisor: Ing. Naděžda Petrů, Ph.D.
- Reader: Ing. Pavel Babka, MBA
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- no one
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Master programme / field:
Economics and Management / Business Management and Corporate Finance
Theses on a related topic
-
Marketingový prieskum trhu asistenčných služieb
Peter Skriňák -
Marketingová analýza služieb nákupného centra - prípadová štúdia
Denisa Popracová -
The new role of market research (qualitative and quantitative) in digital environment and its role in developing efficient Internet marketing
Jakub Kučera -
The new role of market research (qualitative and quantitative) in digital environment and its role in developing efficient Internet marketing
Katarína Marešová -
Market Segmantation and Analysis of Customer Behaviour
Ekaterina Mochalova -
Inbound marketing in the Communication Mix at the Faculty of Informatics
Ján Struhár -
Interní marketing jako nástroj pro efektivní fungování podniků
Ľudmila Režuchová -
Inovatívne riadenie a marketing služieb strediska cestovného ruchu
Katarína Piatková