Bc. Anna Tsoy

Bachelor's thesis

Influence of marketing and advertising on Food Industry

Influence of marketing and advertising on Food Industry
Analyzing consumer behavior, we single out different factors that influence their food choice. Today it is proven that modern advertising techniques and marketing strategies along with psychological, social and cultural factors influence food purchases. The aim of this thesis is to indicate how marketing and advertising facilitates increase or decline of demand in Food Industry. Thereby the author …more
Language used: English
Date on which the thesis was submitted / produced: 1. 10. 2015

Thesis defence

  • Date of defence: 5. 11. 2015
  • Supervisor: PhDr. Marie Koubová
  • Reader: Ing. Petra Jílková, Ph.D.

Citation record

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