Analysis of Consumers and Consumers’ Behaviour - Case Study of Fast Food – Elvira Sharafutdinova
Elvira Sharafutdinova
Bachelor's thesis
Analysis of Consumers and Consumers’ Behaviour - Case Study of Fast Food
Abstract:
SummaryThis diploma thesis investigates consumers and consumer behavior. The research sheds light on the key hypothetical parts of consumers and the decision-making process in order to see the relationship of these two points. According to the research, promotional strategies are one of the fundamental to influence the customers. Moreover, every company should pay more attention to their brand and …more
Language used: English
Date on which the thesis was submitted / produced: 15. 3. 2017
Thesis defence
- Supervisor: Ing. Lenka Rumánková, Ph.D.
Citation record
ISO 690-compliant citation record:
SHARAFUTDINOVA, Elvira. \textit{Analysis of Consumers and Consumers’ Behaviour - Case Study of Fast Food}. Online. Bachelor's thesis. Praha: Czech University of Life Sciences Prague, Faculty of Economics and Management. 2017. Available from: https://theses.cz/id/jvlvws/.
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Institution archiving the thesis and making it accessible: Česká zemědělská univerzita v Praze, Provozně ekonomická fakultaCzech University of Life Sciences Prague
Faculty of Economics and ManagementBachelor programme / field:
Economics and Management / Economics and Management
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