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Ing. Anemilia Sobalvarro

Master's thesis

Social Media Marketing

Social Media Marketing
Abstract:
The goal of the submitted thesis “Social Media Marketing” is to study the perspective of Nicaraguans on advertisements for the purpose of Human Resource Recruitment on Social Media. The first part includes literature review of existing academic papers regarding Social Media, Social Media Marketing and the Recruitment Process. The second part includes a study and analysis of both Social Media users …more
Abstract:
The goal of the submitted thesis “Social Media Marketing” is to study the perspective of Nicaraguans on advertisements for the purpose of Human Resource Recruitment on Social Media. The first part includes literature review of existing academic papers regarding Social Media, Social Media Marketing and the Recruitment Process. The second part includes a study and analysis of both Social Media users …more
 

Keywords

Social Media Marketing Social Media Recruitment E-Recruitment Nicaragua Advertisement
 
Language used: English
Date on which the thesis was submitted / produced: 24. 7. 2020
Identifier: https://is.muni.cz/th/iogsg/

Thesis defence

  • Date of defence: 9. 9. 2020
  • Supervisor: Ing. Dušan Mladenović, Ph.D.
  • Reader: Ing. Peter Kelemen

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Institution archiving the thesis and making it accessible: Masarykova univerzita, Ekonomicko-správní fakulta
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Masaryk University

Faculty of Economics and Administration

Master programme / field:
Economy and Management / Business Management (Eng.)

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