Social Media Marketing

Ing. Anemilia Sobalvarro

Master's thesis

Anotácia:

The goal of the submitted thesis “Social Media Marketing” is to study the perspective of Nicaraguans on advertisements for the purpose of Human Resource Recruitment on Social Media. The first part includes literature review of existing academic papers regarding Social Media, Social Media Marketing and the Recruitment Process. The second part includes a study and analysis of both Social Media users and Human Resources expert’s perception, for this both interviews and a survey were conducted. The final part presents a conclusion of the study.

Abstract:

The goal of the submitted thesis “Social Media Marketing” is to study the perspective of Nicaraguans on advertisements for the purpose of Human Resource Recruitment on Social Media. The first part includes literature review of existing academic papers regarding Social Media, Social Media Marketing and the Recruitment Process. The second part includes a study and analysis of both Social Media users and Human Resources expert’s perception, for this both interviews and a survey were conducted. The final part presents a conclusion of the study.

Keywords

Social Media Marketing, Social Media, Recruitment, E-Recruitment, Nicaragua, Advertisement

Jazyk práce: English

Datum vytvoření / odevzdání či podání práce: 24. 7. 2020

Obhajoba závěrečné práce

• Obhajoba proběhla 9. 9. 2020
• Vedúci: Ing. Dušan Mladenović, Ph.D.
• Oponent: Ing. Peter Kelemen

Masaryk University

Faculty of Economics and Administration

Master programme / odbor:
Economy and Management / Business Management (Eng.)