Media Convergence: Networked Digital Media in Everyday Life of University Students – Bc. Tereza Dolejší
Bc. Tereza Dolejší
Master's thesis
Media Convergence: Networked Digital Media in Everyday Life of University Students
Media Convergence: Networked Digital Media in Everyday Life of University Students
Abstract:
Diplomová práce se zabývá digitálními médii v životě vysokoškolských studentů. Nejprve se věnuje histroii médií až po konvergenci k internetu. Práce se zabývá sociílními sítěmi, popisuje různé druhy, hlavně Facebook. Popisuje Facebook jako marketingový nástroj, jeho výhody a potencionální problémy. Druhá část je výzkumná. Pomocí dotazníku se snažím zodpovědět hlavní otázky práce, potvrdit nebo vyvráti …moreAbstract:
The thesis deals with digital media in the lives of university students. First, it describes the history of the media to their convergence and the formation of the Internet. Thesis focuses on social networks, describes different types of them, especially Facebook. I discuss Facebook as a marketing tool, its advantages, potential problems and the types of advertising. The second part is the research …moreKeywords
Media digital media university students study online communication advertising advertisements divergence internet social sites Facebook Twitter YouTube LinkedIn Google multitasking behavioural targeting marketing marketing tool problem advantage disadvantage survey perception technology electronic devices questionnaire.
Language used: English
Date on which the thesis was submitted / produced: 2. 10. 2015
Identifier:
https://is.vsfs.cz/th/omuq4/
Thesis defence
- Date of defence: 5. 11. 2015
- Supervisor: Mgr. Ing. Dominik Stroukal, Ph.D.
- Reader: Mgr. Pavel Kotyza
Citation record
ISO 690-compliant citation record:
DOLEJŠÍ, Tereza. \textit{Media Convergence: Networked Digital Media in Everyday Life of University Students}. Online. Master's thesis. Praha: University of Finance and Administration. 2015. Available from: https://theses.cz/id/jxw5bb/.
Full text of thesis
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Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Master programme / field:
Economics and Management / Marketing Communication