Ing. Irina Pak

Master's thesis

Social Media as a Public Relations and Communications Tool

Social Media as a Public relations and Communications Tool
Abstract:
The topic of my diploma thesis is the importance of social media in modern PR practices, the thesis argues that social media alone could be an efficient tool to promote a brand. I identify the advantages and the reasons, a company should focus its PR efforts on social media marketing. The main goal of the diploma thesis is to develop a comprehensive social media marketing plan tailored to Aurosa s …more
Abstract:
The topic of my diploma thesis is the importance of social media in modern PR practices, the thesis argues that social media alone could be an efficient tool to promote a brand. I identify the advantages and the reasons, a company should focus its PR efforts on social media marketing. The main goal of the diploma thesis is to develop a comprehensive social media marketing plan tailored to Aurosa s …more
 

Keywords

Social Media Public Relations Start Up Press Release SEO Social Media Advertising User Generated Content
 
Language used: English
Date on which the thesis was submitted / produced: 13. 4. 2017
Identifier: https://is.vsfs.cz/th/h3av9/

Thesis defence

  • Date of defence: 14. 6. 2017
  • Supervisor: Mgr. Dagmar Sieglová, M.Ed.
  • Reader: Mgr. Pavel Kotyza

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