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Social Media as a Public Relations and Communications Tool – Ing. Irina Pak

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Ing. Irina Pak

Master's thesis

Social Media as a Public Relations and Communications Tool

Social Media as a Public relations and Communications Tool

Abstract: The topic of my diploma thesis is the importance of social media in modern PR practices, the thesis argues that social media alone could be an efficient tool to promote a brand. I identify the advantages and the reasons, a company should focus its PR efforts on social media marketing. The main goal of the diploma thesis is to develop a comprehensive social media marketing plan tailored to Aurosa s.r.o., a start up company that focuses on premium beer for women.

Abstract: The topic of my diploma thesis is the importance of social media in modern PR practices, the thesis argues that social media alone could be an efficient tool to promote a brand. I identify the advantages and the reasons, a company should focus its PR efforts on social media marketing. The main goal of the diploma thesis is to develop a comprehensive social media marketing plan tailored to Aurosa s.r.o., a start up company that focuses on premium beer for women.

Keywords: Social Media, Public Relations, Start Up, Press Release, SEO, Social Media Advertising, User Generated Content

Language used: English

Thesis defence

  • Date of defence: 14. 6. 2017
  • Supervisor: Mgr. Dagmar Sieglová, M.Ed.
  • Reader: Mgr. Pavel Kotyza

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