Nerva Vikramshekhar

Master's thesis

Application of Pinterest as a marketing tool for Bloggers in the food and beverage industry

Application of Pinterest as a marketing tool for bloggers in the food and beverage industry.
Abstract:
Tato práce se zabývá tématem použití Pinterestu jako marketingového nástroje pro blogery s potravinami. Diskutuje o aplikaci a použití Pinterestu a o tom, jak z toho mohou těžit blogeri v oblasti potravin, a také o tom, jak nejlepší blogeri s potravinami v USA používají Pinterest pro své blogy a webové stránky.
Abstract:
This thesis covers the topic of use of Pinterest as a marketing tool for food bloggers. It discusses the application and uses of Pinterest and how food bloggers can benefit from it, it also discusses how the top food bloggers in U.S.A use Pinterest for their blogs and websites.
 
 
Language used: English
Date on which the thesis was submitted / produced: 31. 10. 2019

Thesis defence

  • Date of defence: 18. 6. 2020
  • Supervisor: Václav Stříteský
  • Reader: Martin Machek

Citation record

Full text of thesis

Contents of on-line thesis archive
Published in Theses:
  • autentizovaným zaměstnancům ze stejné školy/fakulty
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola ekonomická v Praze
http://www.vse.cz/vskp/eid/80179

Vysoká škola ekonomická v Praze

Master programme:
Management

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