Bc. Eliška Benešová
Master's thesis
COVID-19 a chování spotřebitelů
Effect of COVID-19 on Consumer Behaviour
Abstract:
Pandemie Covid-19 výrazně ovlivnila chování spotřebitelů, zejména při nakupování online. Tato práce poskytuje pohled na měnící se dynamiku nakupování na internetu v Evropě a České republice pomocí kvantitativních metod, včetně logistické regrese a modelu regresního stromu. Na základě porovnání externích dat z období pandemie a vlastního postpandemického dotazníku jsou zkoumány faktory ovlivňující zapojení …moreAbstract:
The Covid-19 pandemic has significantly impacted consumer behavior, particularly online shopping. This thesis provides insights into the changing dynamics of e-commerce in Europe and Czechia using quantitative methods, including logistic regression and regression tree model. Based on a comparison of external data from the pandemic period and own post-pandemic questionnaire, the factors affecting the …more
Language used: English
Date on which the thesis was submitted / produced: 10. 5. 2024
Identifier:
https://is.muni.cz/th/krdqq/
Thesis defence
- Date of defence: 18. 6. 2024
- Supervisor: Ing. Dušan Mladenović, Ph.D.
- Reader: Ph.D. Mariia Shkolnykova
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Masarykova univerzita, Ekonomicko-správní fakultaMasaryk University
Faculty of Economics and AdministrationMaster programme / field:
Business Management / Business Management
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