New division of Mining Water in Bulgaria: Marketing Plan – Bc. Zuzana Štrofová
Bc. Zuzana Štrofová
Master's thesis
New division of Mining Water in Bulgaria: Marketing Plan
New division of Mining Water in Bulgaria: Marketing Plan
Abstract:
Abstract This diploma aims to develop a marketing plan for the company DHI Group which is a worldwide operating company that intends to enter a new segment of market in Bulgaria. The thesis gives a compact study of the way to gain a market share and especially the way to distribute the company´s product. The focus is put on a situation analysis, which describes the environment of mining water and related …more
Language used: English
Date on which the thesis was submitted / produced: 23. 4. 2014
Identifier:
https://is.vsfs.cz/th/w4ktg/
Thesis defence
- Date of defence: 27. 6. 2014
- Supervisor: MBA Jiří Vicek
- Reader: doc. Ing. Karel Havlíček, Ph.D.
Citation record
Full text of thesis
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Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Master programme / field:
Economics and Management / Business Management and Corporate Finance
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