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Bc. Zuzana Štrofová

Master's thesis

New division of Mining Water in Bulgaria: Marketing Plan

New division of Mining Water in Bulgaria: Marketing Plan
Abstract:
Abstract This diploma aims to develop a marketing plan for the company DHI Group which is a worldwide operating company that intends to enter a new segment of market in Bulgaria. The thesis gives a compact study of the way to gain a market share and especially the way to distribute the company´s product. The focus is put on a situation analysis, which describes the environment of mining water and related …more
 

Keywords

Keywords Marketing plan marketing strategy SWOT PESTEL marketing mix SMART goals DHI a.s. DHI Group
 
Language used: English
Date on which the thesis was submitted / produced: 23. 4. 2014
Identifier: https://is.vsfs.cz/th/w4ktg/

Thesis defence

  • Date of defence: 27. 6. 2014
  • Supervisor: MBA Jiří Vicek
  • Reader: doc. Ing. Karel Havlíček, Ph.D.

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