Natálie Hofmanová

Diplomová práce

Czech Consumers' Perceptions of Gender Stereotypes in Advertising

Czech Consumers' Perceptions of Gender Stereotypes in Advertising
Anotace:
The purpose of this thesis is to examine the Czech consumers' perceptions of traditional and counter-gender stereotypes in advertising. The study was conducted using a qualitative research technique. The selection of the respondents was set to cover men and women, and also younger (below 25 years old) and older (above 55 years old) consumers. In total, 14 in-depth interviews were performed, and the …více
Abstract:
The purpose of this thesis is to examine the Czech consumers' perceptions of traditional and counter-gender stereotypes in advertising. The study was conducted using a qualitative research technique. The selection of the respondents was set to cover men and women, and also younger (below 25 years old) and older (above 55 years old) consumers. In total, 14 in-depth interviews were performed, and the …více
 
 
Jazyk práce: angličtina
Datum vytvoření / odevzdání či podání práce: 1. 2. 2021

Obhajoba závěrečné práce

  • Obhajoba proběhla 25. 6. 2021
  • Vedoucí: Miroslav Karlíček
  • Oponent: Zuzana Chytková

Citační záznam

Plný text práce

Obsah online archivu závěrečné práce
Zveřejněno v Theses:
  • autentizovaným zaměstnancům ze stejné školy/fakulty
Jak jinak získat přístup k textu
Instituce archivující a zpřístupňující práci: Vysoká škola ekonomická v Praze
https://vskp.vse.cz/eid/83824