Bc. Daria Schmidt
Bachelor's thesis
Online marketing analytics tools
Online marketing analytics tools
Abstract:
The main objectives of the thesis are to define the analytical tools in online marketing and examine the efficiency of the tools. In theoretical part of the bachelor thesis, I will define online marketing, its purposes and influences on modern business. The thesis focuses on describing of analytical tools of online marketing as an important part of running the modern business. This thesis will indicate …moreAbstract:
The main objectives of the thesis are to define the analytical tools in online marketing and examine the efficiency of the tools. In theoretical part of the bachelor thesis, I will define online marketing, its purposes and influences on modern business. The thesis focuses on describing of analytical tools of online marketing as an important part of running the modern business. This thesis will indicate …more
Language used: English
Date on which the thesis was submitted / produced: 7. 10. 2016
Identifier:
https://is.vsfs.cz/th/ix3lf/
Thesis defence
- Date of defence: 3. 11. 2016
- Supervisor: Mgr. Pavel Kotyza
- Reader: doc. Giuseppe Maiello, Ph.D.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- no one
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Bachelor programme / field:
Economics and Management / Marketing Communication
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