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Bc. Daria Schmidt

Bachelor's thesis

Online marketing analytics tools

Online marketing analytics tools
Abstract:
The main objectives of the thesis are to define the analytical tools in online marketing and examine the efficiency of the tools. In theoretical part of the bachelor thesis, I will define online marketing, its purposes and influences on modern business. The thesis focuses on describing of analytical tools of online marketing as an important part of running the modern business. This thesis will indicate …more
Abstract:
The main objectives of the thesis are to define the analytical tools in online marketing and examine the efficiency of the tools. In theoretical part of the bachelor thesis, I will define online marketing, its purposes and influences on modern business. The thesis focuses on describing of analytical tools of online marketing as an important part of running the modern business. This thesis will indicate …more
 

Keywords

/Online marketing /analytics /Google analytics /analytical tools
 
Language used: English
Date on which the thesis was submitted / produced: 7. 10. 2016
Identifier: https://is.vsfs.cz/th/ix3lf/

Thesis defence

  • Date of defence: 3. 11. 2016
  • Supervisor: Mgr. Pavel Kotyza
  • Reader: doc. Giuseppe Maiello, Ph.D.

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University of Finance and Administration

Bachelor programme / field:
Economics and Management / Marketing Communication

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