The impact of social media on consumer behavior: A study of young adults – Salih Demirkiran
Salih Demirkiran
Bachelor's thesis
The impact of social media on consumer behavior: A study of young adults
Abstract:
Abstract in English: Social media has become a powerful tool for marketers and organizations to reach out to their target audience and influence their purchasing decisions. However, the impact of social media on consumer behavior, particularly among young adults, remains largely unknown. This study aims to dive deeper into the effects of the social media platforms, the relationship between social media …viac
Jazyk práce: English
Datum vytvoření / odevzdání či podání práce: 18. 3. 2024
Obhajoba závěrečné práce
- Obhajoba proběhla 20. 5. 2024
- Vedúci: Ing. Kristýna Kučírková, MSc
- Oponent: Jared Daniel Jacques
Citační záznam
Citace dle ISO 690:
DEMIRKIRAN, Salih. \textit{The impact of social media on consumer behavior: A study of young adults}. Online. Bakalárska práca. Praha: Česká zemědělská univerzita v Praze, Faculty of Economics and Management. 2024. Dostupné z: https://theses.cz/id/k6l3ft/.
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Instituce archivující a zpřístupňující práci: Česká zemědělská univerzita v Praze, Provozně ekonomická fakultaCzech University of Life Sciences Prague
Faculty of Economics and ManagementBachelor programme:
Business Administration
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Názov
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Vložené
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Soubory
Mach, J.
17. 3. 2024