The Use of Social Media in Restaurants: The Case of Lisbon – Marta Leão
Marta Leão
Master's thesis
The Use of Social Media in Restaurants: The Case of Lisbon
The Use of Social Media in Restaurants: The Case of Lisbon
Abstract:
This thesis aims at finding the best practices for implementing an effective social media marketing strategy for small to medium size restaurants, which potential barriers can arise, and which performance measures should be used to identify the influence of social media marketing actions on the business. The author conducted 12 in-depth interviews with restaurant managers, social media experts working …moreAbstract:
This thesis aims at finding the best practices for implementing an effective social media marketing strategy for small to medium size restaurants, which potential barriers can arise, and which performance measures should be used to identify the influence of social media marketing actions on the business. The author conducted 12 in-depth interviews with restaurant managers, social media experts working …more
Language used: English
Date on which the thesis was submitted / produced: 12. 5. 2023
Identifier:
https://vskp.vse.cz/eid/89886
Thesis defence
- Date of defence: 7. 6. 2023
- Supervisor: Miroslav Karlíček
- Reader: Radek Tahal
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- autentizovaným zaměstnancům ze stejné školy/fakulty
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola ekonomická v Prazehttps://vskp.vse.cz/eid/89886
Vysoká škola ekonomická v Praze
Master programme:
International Management
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