Media as enterprise

Bc. Kuralay Tussupova

Bakalářská práce

Abstract:

The media are entities which deal specifically with information as a product. The theoretical part of the thesis will provide a broad theoretical overview of media, their types and forms, the role played by media in social and political processes, and the functions performed by them. The practical part will be dedicated to the development of a project for opening a new print media. The aim of this thesis is to investigate media as a specific type of business subjects, develop a project for opening a new print media enterprise, and evaluate the financial effectiveness of such project.

Keywords

\media, \influence, \economic \entities, \marketing plan, \dual market

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 14. 4. 2016

Obhajoba závěrečné práce

• Obhajoba proběhla 20. 6. 2016
• Vedoucí: Ing. Jiří Šnajdar
• Oponent: Ing. Petra Jílková, Ph.D.

Vysoká škola finanční a správní

Bakalářský studijní program / obor:
Ekonomika a management / Marketing Communication