Branding – its history and a new challenges (history of branding and its challenges in 21st century) – Bc. Michal Pribylinec
Bc. Michal Pribylinec
Master's thesis
Branding – its history and a new challenges (history of branding and its challenges in 21st century)
Branding – its history and a new challenges (history of branding and its challenges in 21st century)
Abstract:
The dissertation deals with branding its history and new challenges. Preliminary the thesis deals with importance of branding in 21st century. The paper continues with challenges of branding in 21st century while focusing primarily on brand identity, brand authenticity, brand value and innovative marketing strategies. Our main goal was to find out if companies focusing on their brand identity and brand …more
Language used: English
Date on which the thesis was submitted / produced: 28. 4. 2016
Identifier:
https://is.vsfs.cz/th/d47rt/
Thesis defence
- Date of defence: 24. 6. 2016
- Supervisor: PhDr. Karel Eliáš, CSc.
- Reader: Mgr. Pavel Kotyza
Citation record
ISO 690-compliant citation record:
PRIBYLINEC, Michal. \textit{Branding – its history and a new challenges (history of branding and its challenges in 21st century)}. Online. Master's thesis. Praha: University of Finance and Administration. 2016. Available from: https://theses.cz/id/k9d993/.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- no one
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Master programme / field:
Economics and Management / Marketing Communication
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