Bc. Michal Pribylinec

Master's thesis

Branding – its history and a new challenges (history of branding and its challenges in 21st century)

Branding – its history and a new challenges (history of branding and its challenges in 21st century)
Abstract:
The dissertation deals with branding its history and new challenges. Preliminary the thesis deals with importance of branding in 21st century. The paper continues with challenges of branding in 21st century while focusing primarily on brand identity, brand authenticity, brand value and innovative marketing strategies. Our main goal was to find out if companies focusing on their brand identity and brand …more
 

Keywords

Branding marketing brand identity authenticity fashion history
 
Language used: English
Date on which the thesis was submitted / produced: 28. 4. 2016
Identifier: https://is.vsfs.cz/th/d47rt/

Thesis defence

  • Date of defence: 24. 6. 2016
  • Supervisor: PhDr. Karel Eliáš, CSc.
  • Reader: Mgr. Pavel Kotyza

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