Growth Strategies of SMEs (Case of Georgia): Opportunities and Challenges

Maia Arziani

Bachelor's thesis

Anotácia:

This thesis explores the topic of growth strategies of SMEs, which are specifically operating in Georgia, and the opportunities and challenges they face. The aim thesis aims to explore the challenges and opportunities SMEs, face and the strategies they employ to combat the possible issues by answering the question if the challenges and opportunities they face are similar. This will be achieved through a qualitative research method that investigated five SMEs in Georgia through semi-structured interviews. The study has revealed that some of the challenges and opportunities studied firms in Georgia experience may vary.

Abstract:

This thesis explores the topic of growth strategies of SMEs, which are specifically operating in Georgia, and the opportunities and challenges they face. The aim thesis aims to explore the challenges and opportunities SMEs, face and the strategies they employ to combat the possible issues by answering the question if the challenges and opportunities they face are similar. This will be achieved through a qualitative research method that investigated five SMEs in Georgia through semi-structured interviews. The study has revealed that some of the challenges and opportunities studied firms in Georgia experience may vary.

Kľúčové slová

Georgia, Strategy, SME, Growth strategy

Keywords

Georgia, Strategy, Growth Strategy, SME

Jazyk práce: English

Datum vytvoření / odevzdání či podání práce: 15. 5. 2024

Obhajoba závěrečné práce

• Obhajoba proběhla 18. 6. 2024
• Vedúci: Aleš Kubíček
• Oponent: Tanweer Ali

Vysoká škola ekonomická v Praze

Bachelor programme:
Bachelor of Business Administration