Sales Promotion Methods and Techniques – Consumer Contest

Bc. Hamza Abaci

Bakalářská práce

Anotace:

The aim of this bachelor’s thesis to be studied sales promotion techniques and methods. The main subject of this study is consumer contest in marketing and its tools. All part of subjects will be explained and defined in theoretical part. I will try to compare the selected company’s sales promotions techniques and their results from the point of the financial value (income) and in FMCG.And also the result will be studied from the consumer point of view in practical part. After that , all results will be gathered and presented if the sales promotion supports the businesses to improve the companies’ profits as SP.

Abstract:

The aim of this bachelor’s thesis to be studied sales promotion techniques and methods. The main subject of this study is consumer contest in marketing and its tools. All part of subjects will be explained and defined in theoretical part. I will try to compare the selected company’s sales promotions techniques and their results from the point of the financial value (income) and in FMCG.And also the result will be studied from the consumer point of view in practical part. After that , all results will be gathered and presented if the sales promotion supports the businesses to improve the companies’ profits as SP.

Keywords

Promotion, Sales promotion, Consumer behavior, Effectiveness, Marketing Communication, Marketing, Types of promotions, Promotion techniques, FMCG

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 17. 9. 2018

Obhajoba závěrečné práce

• Obhajoba proběhla 2. 11. 2018
• Vedoucí: PhDr. Karel Eliáš, CSc.
• Oponent: Mgr. Pavel Kotyza

Vysoká škola finanční a správní

Bakalářský studijní program / obor:
Ekonomika a management / Marketing Communication