Sales Promotion Methods and Techniques – Consumer Contest – Bc. Hamza Abaci
Bc. Hamza Abaci
Bachelor's thesis
Sales Promotion Methods and Techniques – Consumer Contest
Sales Promotion Methods and Techniques – Consumer Contest
Abstract:
The aim of this bachelor’s thesis to be studied sales promotion techniques and methods. The main subject of this study is consumer contest in marketing and its tools. All part of subjects will be explained and defined in theoretical part. I will try to compare the selected company’s sales promotions techniques and their results from the point of the financial value (income) and in FMCG.And also the …moreAbstract:
The aim of this bachelor’s thesis to be studied sales promotion techniques and methods. The main subject of this study is consumer contest in marketing and its tools. All part of subjects will be explained and defined in theoretical part. I will try to compare the selected company’s sales promotions techniques and their results from the point of the financial value (income) and in FMCG.And also the …more
Language used: English
Date on which the thesis was submitted / produced: 17. 9. 2018
Identifier:
https://is.vsfs.cz/th/ocxpy/
Thesis defence
- Date of defence: 2. 11. 2018
- Supervisor: PhDr. Karel Eliáš, CSc.
- Reader: Mgr. Pavel Kotyza
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- všem autentizovaným
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Bachelor programme / field:
Economics and Management / Marketing Communication
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