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Bc. Hamza Abaci

Bachelor's thesis

Sales Promotion Methods and Techniques – Consumer Contest

Sales Promotion Methods and Techniques – Consumer Contest
Abstract:
The aim of this bachelor’s thesis to be studied sales promotion techniques and methods. The main subject of this study is consumer contest in marketing and its tools. All part of subjects will be explained and defined in theoretical part. I will try to compare the selected company’s sales promotions techniques and their results from the point of the financial value (income) and in FMCG.And also the …more
Abstract:
The aim of this bachelor’s thesis to be studied sales promotion techniques and methods. The main subject of this study is consumer contest in marketing and its tools. All part of subjects will be explained and defined in theoretical part. I will try to compare the selected company’s sales promotions techniques and their results from the point of the financial value (income) and in FMCG.And also the …more
 

Keywords

Promotion Sales promotion Consumer behavior Effectiveness Marketing Communication Marketing Types of promotions Promotion techniques FMCG
 
Language used: English
Date on which the thesis was submitted / produced: 17. 9. 2018
Identifier: https://is.vsfs.cz/th/ocxpy/

Thesis defence

  • Date of defence: 2. 11. 2018
  • Supervisor: PhDr. Karel Eliáš, CSc.
  • Reader: Mgr. Pavel Kotyza

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