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Bc. Henrich Kelenyei

Bachelor's thesis

Přímý prodej

Direct selling
Abstract:
Bachelor thesis is focused on direct selling. The main topic is effectiveness of direct selling, which is examined from different angles. Efectiveness of direct selling is influenced by many factors. That is why we conducted experiment, which was testing few of these factors. In the practical part of thesis are shown results of experiment and also recommendation for sellers based on gathered data.
Abstract:
Bakalárska práca sa zaoberá témou priamy predaj. Hlavnou témou je efektivita priameho predaja ktorá je skúmaná z rôznych pohľadov. Na efektivitu priameho predaja vplýva veľké množstvo faktorov. Preto bol v rámci práce vykonaný experiment, na základe ktorého boli niektoré z týchto faktorov testované. V praktickej časti sú uvedené výsledky a priebeh experimentu a taktiež doporučenia pre predajcov na …more
 

Keywords

Marketing predaj priamy predaj podomový predaj komunikácia efektivita riadenie predaja analýza terénny experiment
 
Language used: Slovak
Date on which the thesis was submitted / produced: 27. 4. 2016
Identifier: https://is.muni.cz/th/ebthk/

Thesis defence

  • Date of defence: 6. 6. 2016
  • Supervisor: Ing. Bc. Michal Ďuriník
  • Reader: doc. Ing. Alena Klapalová, Ph.D.

Citation record

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Full text of thesis

Contents of on-line thesis archive
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Other ways of accessing the text
Institution archiving the thesis and making it accessible: Masarykova univerzita, Ekonomicko-správní fakulta
Složka Reference to the local database directory of the institution