Celebrity Brand Ambassador’s Influence on Consumers’ Decision Making of Luxury Fashion Brands – Thái Hoàng Yến Nguyễn
Thái Hoàng Yến Nguyễn
Bachelor's thesis
Celebrity Brand Ambassador’s Influence on Consumers’ Decision Making of Luxury Fashion Brands
Celebrity Brand Ambassador’s Influence on Consumers’ Decision Making of Luxury Fashion Brands
Abstract:
This thesis examines the role of celebrities as brand ambassadors and their influence on customer decisions in the context of luxury fashion brands. The thesis explores through in-depth interviews the factors influencing consumer preferences in luxury fashion brands, including brand elements such as brand name, logo, colours, and slogan. Also, the thesis examines the impact of social groups and changing …moreAbstract:
This thesis examines the role of celebrities as brand ambassadors and their influence on customer decisions in the context of luxury fashion brands. The thesis explores through in-depth interviews the factors influencing consumer preferences in luxury fashion brands, including brand elements such as brand name, logo, colours, and slogan. Also, the thesis examines the impact of social groups and changing …more
Language used: English
Date on which the thesis was submitted / produced: 11. 12. 2023
Identifier:
https://vskp.vse.cz/eid/91705
Thesis defence
- Date of defence: 16. 1. 2024
- Supervisor: Rafael San José Iglesias
- Reader: Přemysl Průša
Citation record
ISO 690-compliant citation record:
NGUYỄN, Thái Hoàng Yến. \textit{Celebrity Brand Ambassador’s Influence on Consumers’ Decision Making of Luxury Fashion Brands}. Online. Bachelor's thesis. Praha: University of Economics, Prague. 2023. Available from: https://theses.cz/id/kebrdt/.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- autentizovaným zaměstnancům ze stejné školy/fakulty
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola ekonomická v Prazehttps://vskp.vse.cz/eid/91705
Vysoká škola ekonomická v Praze
Bachelor programme:
International Business
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