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Bc. Myrat Yklymov

Bachelor's thesis

Advertisement – the phenomenon of Communication

Advertisement – the phenomenon of Communication
Abstract:
The aim of the thesis is to define and to discuss Advertising and analyses different methods of marketing. The practical part of the research focuses on the case study of Advertising in the Corporation industry.
Abstract:
The aim of the thesis is to define and to discuss Advertising and analyses different methods of marketing. The practical part of the research focuses on the case study of Advertising in the Corporation industry.
 

Keywords

Advertisement marketing communication phenomenon of communication case study forms of marketing history media Website Marketing effectiveness of advertising marketing channels marketing and advertising ethics.
 
Language used: English
Date on which the thesis was submitted / produced: 18. 4. 2019
Identifier: https://is.vsfs.cz/th/luuc0/

Thesis defence

  • Date of defence: 7. 6. 2019
  • Supervisor: Ing. Jiří Šnajdar
  • Reader: doc. Giuseppe Maiello, Ph.D.

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