Zhodnocení a optimalizace vybraných nástrojů online komunikace u zvolené společnosti – Vladimír Michael Šída
Vladimír Michael Šída
Bachelor's thesis
Zhodnocení a optimalizace vybraných nástrojů online komunikace u zvolené společnosti
Evaluation and optimization of selected online communication tools used by chosen company
Abstract:
Tato bakalářská práce se zabývá online komunikací společnosti Brunel CZ. Práce provádí literární rešerši marketingové komunikace se zaměřením na svět online: internetový marketing, komunikace přes webové stránky společnosti či na sociálních sítích a systém vyhodnocování online komunikace. Bakalářská práce se opírá především o provedené analýzy podnikatelského prostředí firmy, Porterovu analýzu pěti …moreAbstract:
This bachelor thesis deals with online communication of the company Brunel CZ. The thesis conducts a literature overview of marketing communication with a focus on the online world: internet marketing, communication via company websites as well as on social media and a system for evaluating online communication. The bachelor's thesis is based mainly on the analysis of the business environment of the …more
Language used: Czech
Date on which the thesis was submitted / produced: 4. 1. 2021
Identifier:
https://is.ambis.cz/th/xffvv/
Thesis defence
- Date of defence: 2. 2. 2021
- Supervisor: Ing. Denis Drexler, Ph.D.
- Reader: PhDr. Markéta Šnýdrová, Ph.D.
Citation record
ISO 690-compliant citation record:
ŠÍDA, Vladimír Michael. \textit{Zhodnocení a optimalizace vybraných nástrojů online komunikace u zvolené společnosti}. Online. Bachelor's thesis. Praha: The College of Regional Development and Banking Institute - AMBIS, a.s. 2021. Available from: https://theses.cz/id/kgf91v/.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
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Institution archiving the thesis and making it accessible: AMBIS vysoká škola, a.s.AMBIS University
Bachelor programme / field:
Economics and Management / Economics and Enterprise Management
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