Doing Business in India

Bc. Ondřej Terš

Master's thesis

Abstract:

The thesis is aiming to provide an understanding of culture and manners, how culture is formed and transmitted. The author attempts to find utilisation of such knowledge in the international business environment, focusing on India especially. The first part observes the culture from an anthropological point of view and teaches the reader to comprehend the culture in its broader spectrum, differentiate its structure and perceive its manifestation. Based on these findings, the second part is done on the manifestation of the culture in the Indian society. The emphasis is placed on the business environment. How the Indian culture was formed is obvious from the first part focused on the Indian facts and history. The specific characteristics of this culture are qualified on the basis of the G. Hofstede's research. The chapter is complemented by a section specifying these properties during business negotiations with the Indians. Based on the previous research, the author provides a set of recommendations in the last section on how to communicate effectively with Indian partners and colleagues. The reading of this thesis should provide a framework of knowledge that may enhance chances to succeed in the Indian business environment.

Keywords

India, business, Hofstede, international, negotiation, culture, management, communication, differences, cooperation

Language used: English

Date on which the thesis was submitted / produced: 28. 11. 2016

Thesis defence

• Supervisor: doc. Ing. Mansoor Maitah, Ph.D. Ph.D.

Czech University of Life Sciences Prague

Faculty of Economics and Management

Master programme / field:
Economics and Management / Economics and Management