Marketingová strategie kavárny Legenda Café bar Est. 2014 – Bc. Michal Muláček
Bc. Michal Muláček
Master's thesis
Marketingová strategie kavárny Legenda Café bar Est. 2014
Marketing strategy of cafe Legenda Cafe bar Est.2014 for time perios 2016 - 2017
Abstract:
Strategie je základním pilířem firmy a předpokladem její úspěšnosti. Ideální nastavení strategie má zásadní vliv na její budoucí směřování. Předmětem diplomové práce „Marketingová strategie kavárny Legenda“ je analýza současné marketingové strategie kavárny a návrh její aktualizace. V teoretické části je popsáno strategické řízení podniku založené na zdrojích z domácí a zahraniční literatury. Praktická …moreAbstract:
Strategy is a pillar of any company and a prerequisite for its success. Ideal setting strategy has a major impact on its future direction. The objective of this diploma thesis "The Marketing Strategy of the Legenda cafe" is to analyse and update the actual marketing strategy of the Café Legenda. The theoretical part describes the strategic company management based on sources from domestic and international …more
Language used: Czech
Date on which the thesis was submitted / produced: 13. 4. 2016
Identifier:
https://is.vsfs.cz/th/s3gxh/
Thesis defence
- Date of defence: 2. 6. 2016
- Supervisor: Ing. Petra Jílková, Ph.D.
- Reader: RNDr. Aleš Krejčí, CSc.
Citation record
Full text of thesis
Contents of on-line thesis archive
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Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Master programme / field:
Economics and Management / Marketing Communication
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