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Šimon Vontorčík

Bachelor's thesis

Analýza a porovnání marketingových kampaní parlamentních politických stran s využitím principů business marketingu

Analysis and Comparison of marketing campaigns of parliamentary political parties using the principles of business marketing
Abstract:
The goal of this the bachelor thesis was to analyze and compare the marketing campaigns of political parties and their use of commercial marketing principles and tools. The method of qualitative comparative analysis was used and the research questions were answered using the method of in-depth interview as well as questionnaire. In both cases, the respondents were the leaders of selected political …more
Abstract:
Cieľom tejto bakalárskej práce bolo analyzovať a porovnať marketingové kampane politických strán a ich využitie princípov a nástrojov komerčného marketingu. Bola využitá metóda kvalitatívnej porovnávacej analýzy a výskumné otázky boli zodpovedané za pomoci metódy hĺbkového rozhovoru, respektíve dotazníku, v obidvoch prípadoch boli respondentmi vedúci predstavitelia vybraných politických strán, ktorými …more
 

Keywords

politický marketing business marketing kampane marketing mix voľby political marketing campaigns elections
 
Language used: Slovak
Date on which the thesis was submitted / produced: 19. 4. 2018
Identifier: https://is.muni.cz/th/uvq5p/

Thesis defence

  • Date of defence: 6. 6. 2018
  • Supervisor: doc. Ing. Alena Klapalová, Ph.D.
  • Reader: Ing. Dušan Mladenović

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Institution archiving the thesis and making it accessible: Masarykova univerzita, Ekonomicko-správní fakulta
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