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Michael Rufer

Bachelor's thesis

Social Media Return on Investment

Social Media Return on Investment
Abstract:
The purpose of this thesis was to find a profitable way how to approach social media management. The thesis used ITTC STIMA, spol. s.r.o as the case study. An interview was conducted with the CEO of the company and based on that the research was made. First part of the thesis shows the methodology and practices that can be applied by the company in the future and have positive return on investment …more
 

Keywords

Social media Social Media Management Return on Investment Marketing Social Media Marketing Metrics
 
Language used: English
Date on which the thesis was submitted / produced: 2. 5. 2018
Identifier: https://is.vsfs.cz/th/v7zip/

Thesis defence

  • Date of defence: 19. 6. 2018
  • Supervisor: Mgr. Ing. Miroslav Jurásek, Ph.D.
  • Reader: Ing. Pavel Rosenlacher

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