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Bc. Kateřina Černá

Bachelor's thesis

Marketingové strategie a plánování v průběhu životního cyklu výrobku

Marketing strategy and planning during life cycle of a product
 
 
Language used: Czech
Date on which the thesis was submitted / produced: 9. 6. 2008
Identifier: https://is.vsfs.cz/th/kxp9x/

Thesis defence

  • Date of defence: 13. 6. 2007
  • Supervisor: doc. Ing. Karel Havlíček, Ph.D.
  • Reader: Ing. Roman Storch, CSc.

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University of Finance and Administration

Bachelor programme / field:
Economics and Management / Business Management and Corporate Finance

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