"Value-added selling" in the service indrustry Marketing strategy of the selected professional conference organizer – Ing. Tomáš SÁHA
Ing. Tomáš SÁHA
Master's thesis
"Value-added selling" in the service indrustry Marketing strategy of the selected professional conference organizer
Marketing strategy of the selected professional conference organizer
"Value-added selling" in the service indrustry: Marketing strategy of the selected professional conference organizer
Abstract:
The purpose of this Master Thesis is to identify factors affecting Value-Added of the Hexagon holding Aps Copenhagen, professional conference organizer (PCO) for plastic industry. The first part of the work gives a theoretical background to the issue, defines Value-added and compares it with some other economic criteria. It also provides formulations and relationships which are later used for Value …moreAbstract:
Cílem diplomové práce je identifikovat faktory ovlivňující přidanou hodnotu ve společnosti Hexagon Holding ApS Kodaň, profesionálního organizátora plastikářských konferencí. V teoretické části jsou popsány obecné aspekty přidané hodnoty. Analytická část analyzuje vybranou společnost a její trh spojený s předmětem podnikání. Výstupem práce je návrh řešení formou projektu jehož cílem je implementace …more
Language used: English
Date on which the thesis was submitted / produced: 13. 5. 2005
Accessible from:: 11. 5. 2015
Identifier:
1551
Thesis defence
- Date of defence: 7. 6. 2005
- Supervisor: R Skov Hroar, Ph.D.
Citation record
ISO 690-compliant citation record:
SÁHA, Tomáš. \textit{''Value-added selling'' in the service indrustry Marketing strategy of the selected professional conference organizer}. Online. Master's thesis. Zlín: Tomas Bata University in Zlín, Faculty of Management and Economics. 2005. Available from: https://theses.cz/id/kugby2/.
The right form of listing the thesis as a source quoted
SÁHA, Tomáš. "Value-added selling" in the service indrustry Marketing strategy of the selected professional conference organizer. Zlín, 2005. diplomová práce (Ing.). Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
Full text of thesis
Accessibility: Autor si přeje zpřístupnit práci veřejnosti až od 11. 05. 2015
Contents of on-line thesis archive
Published in Theses:- Soubory jsou od 11. 5. 2015 dostupné: autentizovaným zaměstnancům ze stejné školy/fakulty
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Univerzita Tomáše Bati ve Zlíně, Fakulta managementu a ekonomikyPlný text práce je k dispozici v elektronické podobě.
Tomas Bata University in Zlín
Faculty of Management and EconomicsMaster programme / field:
Economics and management / Management and Marketing