A Business Plan for a Blog

Nikol Polakovičová

Bakalářská práce

Abstract:

This bachelor thesis summaries theoretical information about business plan and online blogging. In the analytical part, it presents developed business plan for an online blog. Its main goal is to find out if blogging can be considered as a source of income. It summaries information on how to create a blog and what needs to be done to create traffic on a blog. Also, it explains how an influencer can use different kind of approaches to generate an income and presents a financial plan to support that blogging can be considered as secondary income.

Abstract:

This bachelor thesis summaries theoretical information about business plan and online blogging. In the analytical part, it presents developed business plan for an online blog. Its main goal is to find out if blogging can be considered as a source of income. It summaries information on how to create a blog and what needs to be done to create traffic on a blog. Also, it explains how an influencer can use different kind of approaches to generate an income and presents a financial plan to support that blogging can be considered as secondary income.

Keywords

blog, social media, business plan, online marketing, affiliate program

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 29. 4. 2019

Obhajoba závěrečné práce

• Vedoucí: Ing. Šárka Papadaki, Ph.D.

Univerzita Tomáše Bati ve Zlíně

Fakulta humanitních studií

Bakalářský studijní program / obor:
Filologie / Anglický jazyk pro manažerskou praxi