David Libich
Bachelor's thesis
Marketingová komunikace v HR
HR and Marketing Communication
Abstract:
Cílem této bakalářské práce je analyzovat nástroje marketingové komunikace v oblasti HR, zaměřené na mladé talenty z tzv. Generace Y, spojené se strategií budování dobrého jména zaměstnavatele.Teoretická část práce je rozdělena na dvě kapitoly. První část se zabývá vysvětlením základních pojmů z oblasti personalistiky, druhá část je zaměřena na popis nástrojů marketingové komunikace a na jejich následné …moreAbstract:
The aim of this bachelor thesis is to analyze marketing communication tools used in HR, focused on high-potentials from Generation Y and connected with the strategy of Employer Branding.The theoretical part of bachelor thesis is divided into two parts. The first part looks into explanation of basic HR terms and the second part is focused on description of marketing communication tools which are afterwards …more
Language used: Czech
Date on which the thesis was submitted / produced: 4. 12. 2015
Thesis defence
- Supervisor: Ing. Jana Pechová, Ph.D.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: ŠKODA AUTO a.s., ŠKODA AUTO VYSOKÁ ŠKOLA o.p.s.ŠKODA AUTO a.s.
ŠKODA AUTO VYSOKÁ ŠKOLA o.p.s.Bachelor programme / field:
Economics and Management / Business Administration and Financial Management
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