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Bc. Stella Kolářová

Bachelor's thesis

Marketingový výzkum spokojenosti zákazníků ve vybraném podniku cestovního ruchu

Marketing research of customer satisfaction in a selected tourism enterprise
Abstract:
Bakalarska prace se zabyva problematikou spokojenosti zakazniku ve vybranem podniku Cilem prace je dotaznikove setreni
Abstract:
The bachelor thesis deals with the problem of satisfied customers in a selected company The aim of the work is a questionnaire
 

Keywords

Marketing vyzkum spokojenost zakaznici
 
Language used: Czech
Date on which the thesis was submitted / produced: 10. 7. 2020
Identifier: https://is.slu.cz/th/csx3h/

Thesis defence

  • Date of defence: 20. 8. 2020
  • Supervisor: Ing. Milena Botlíková, Ph.D.
  • Reader: doc. RNDr. Pavol Plesník, PhD.

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Institution archiving the thesis and making it accessible: Slezská univerzita v Opavě, Filozoficko-přírodovědecká fakulta v Opavě
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Silesian University in Opava

Faculty of Philosophy and Science in Opava

Bachelor programme / field:
Gastronomy, Hotel Management and Tourism / Spa Management and Tourism

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