Zákaznické vnímání multikulturní marketingové kampaně – Petra Kledrowetzová
Petra Kledrowetzová
Bachelor's thesis
Zákaznické vnímání multikulturní marketingové kampaně
Different customer perception of a cross-cultural marketing campaign
Abstract:
Hlavným cieľom bakalárskej práce je poskytnúť náhľad na postoje slovenských zákazníkov voči súčasnému trendu multikultúrneho marketingu uplatňujúceho elementy diverzity a inklúzie vzhľadom na vybraný faktor spotrebiteľského chovania - vek. Na základe spracovania zozbieraných primárnych dát budú navrhnuté odporúčania pre firmy a možnosti rozšírenia výskumu s cieľom zapôsobiť aj na skupinu zákazníkov …moreAbstract:
The main objective of the bachelor thesis is to provide outlook on the attitudes of the Slovak customers according to the particular consumer behaviour factor (age) toward trend of cross-cultural marketing – either campaigns or adver-tisements incorporating elements of the multicultural diversity and inclusion. According to the elaboration of the collected primary data the recommenda-tions for the …more
Language used: English
Date on which the thesis was submitted / produced: 28. 4. 2023
Identifier:
https://is.muni.cz/th/mv305/
Thesis defence
- Date of defence: 12. 6. 2023
- Supervisor: Ing. Renata Čuhlová, Ph.D.
- Reader: Ph.D. Prateek Kalia
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Masarykova univerzita, Ekonomicko-správní fakultaMasaryk University
Faculty of Economics and AdministrationBachelor programme / field:
Business Management / Business Management
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