Understanding Generation Z's Influence on the Future of Luxury Brands – Alban Gagnaux
Alban Gagnaux
Master's thesis
Understanding Generation Z's Influence on the Future of Luxury Brands
Adapting to European Gen-Z: The Future of Luxury EVs
Abstract:
Abstract: The goal of this research paper is to analyze and identify the perceptions and expectations of Gen Z regarding luxury cars and to provide luxury automotive OEM recommendations on how to possibly reach Gen Z consumers. The thesis provides a theoretical overview of concepts and theories related to the Gen Z cohort, its characteristics, consumer behavior, and the evolution of the luxury automotive …moreAbstract:
Adapting to European Gen-Z: The Future of Luxury EVs Abstract: The goal of this research paper is to analyze and identify the perceptions and expectations of Gen Z regarding luxury cars and to provide luxury automotive OEM recommendations on how to possibly reach Gen Z consumers. The thesis provides a theoretical overview of concepts and theories related to the Gen Z cohort, its characteristics, consumer …more
Language used: English
Date on which the thesis was submitted / produced: 15. 5. 2024
Identifier:
https://vskp.vse.cz/eid/93652
Thesis defence
- Date of defence: 17. 6. 2024
- Supervisor: Martin Machek
- Reader: Arthur Henrique Pontes Martins
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- autentizovaným zaměstnancům ze stejné školy/fakulty
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola ekonomická v Prazehttps://vskp.vse.cz/eid/93652
Vysoká škola ekonomická v Praze
Master programme:
International Management
Theses on a related topic
-
Broiler Welfare and the Consumer: Explaining the Citizen-consumer Gap in the Netherlands.
Emmi Suvaal -
An Analysis of the Consumer Behaviour Differences and the Key Macroeconomic Indicators of Select European Countries as the Basis of an Export Marketing Strategy for ETA a.s.
Nikola Slováková -
Consumer Behaviour of Turkish Millennials on Green Products
Elcin Dindar -
Analysis of Consumer Behaviour while Purchasing Food during a Crisis
Adéla Hejnová -
Luxury consumption during hard times: Understanding the relationship between consumers’ emotional states and luxury consumption
Megi Domi -
Digitalization and Luxury: The Role of Digital Experience and Online Content on Purchasing Intention of Luxury Goods
Nikoleta Veseľková -
Luxury: Timeless or temporary? What do generations tell about luxury products?
Radka Šimková -
Consumers Behavior in Luxury Fashion Segment
Yekaterina Kalymbekova