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Mgr. Radek Opletal

Bachelor's thesis

Osobnost sportovce v reklamě

Personality of Sportsman in Advertisement
Abstract:
Cílem mé práce bylo zjistit vliv reklamy na potenciálního spotřebitele, jeho ovlivnitelnost známou osobností (sportovcem) prezentovanou v reklamě.
Abstract:
The purpose of my work was to ascertain the influence of advertising on the potential consumer, and how easily influenced he is by personalities (from the world of sport) presented in adverts.
 

Keywords

reklama osobnost sportovec spotřebitel advertising personality sportsperson consumer
 
Language used: Czech
Date on which the thesis was submitted / produced: 2. 5. 2007
Identifier: https://is.muni.cz/th/u7vay/

Thesis defence

  • Date of defence: 20. 6. 2007
  • Supervisor: Ing. Šárka Dvořáková, Ph.D.

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Institution archiving the thesis and making it accessible: Masarykova univerzita, Fakulta sportovních studií
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Masaryk University

Faculty of Sports Studies

Bachelor programme / field:
Physical Education and Sport / Animator of Movement Activities

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