Strategic Analysis of the Kaspi Bank Company: A SWOT Perspective

Ademi Nuradin

Bachelor's thesis

Abstract:

This bachelor thesis presents a strategic analysis of Kaspi Bank, one of the leading financial institutions in Kazakhstan, through a SWOT perspective. The research aims to assess the bank’s internal strengths and weaknesses, as well as the external opportunities and threats it faces in an evolving financial landscape. By integrating theoretical frameworks and empirical data, the study provides a comprehensive evaluation of Kaspi Bank’s strategic position. The literature review outlines key concepts of strategic management, including vision, mission, and various analytical tools such as PESTLE, Porter’s Five Forces, and VRIO analysis. These frameworks facilitate an in-depth understanding of both external and internal environments influencing Kaspi Bank’s operations. The external environment analysis employs PESTLE to examine political, economic, social, technological, legislative, and environmental factors, while industry analysis leverages Porter’s Five Forces to assess competitive dynamics within the Kazakh banking sector. Additionally, financial ratios and performance indicators offer insights into the bank’s financial health and operational efficiency. The practical part of the bachelor thesis provides an overview of Kaspi Bank and the broader Kazakh banking industry. Through external and internal analyses, including financial assessment and VRIO evaluation, the research identifies the bank’s competitive advantages and potential vulnerabilities. A survey-based study further complements the analysis by capturing customer perceptions and satisfaction levels regarding Kaspi Bank’s services.

Keywords

Strategic analysis, SWOT framework, Kaspi Bank Company, quantitative and qualitative research, data collection, SPSS Software

Jazyk práce: English

Datum vytvoření / odevzdání či podání práce: 26. 4. 2025

Obhajoba závěrečné práce

• Obhajoba proběhla 23. 5. 2025
• Vedúci: Mgr. Kristýna Dobiášová
• Oponent: Martina Jarkovská, PhDr.

Czech University of Life Sciences Prague

Faculty of Economics and Management

Bachelor programme:
Business Administration