Preparation of Business for Expansion to Chinese Market – Jan Fučikovský
Jan Fučikovský
Master's thesis
Preparation of Business for Expansion to Chinese Market
Příprava Firmy na Expanzi na Čínský Trh
Abstract:
Tato magisterská práce je psána jako návod pro úspěšnou expanzi firmy na čínský trh. Popisuje regionální charakteristicky, které jsou důležité pro pochopení čínské kultury, jelikož bez řádného porozumění a chápání všech jejích aspektů a konceptů jako je například Guanxi, není možné pro zahraniční firmu zaznamenat v Číně úspěch. Mimo tyto kulturní rozdíly se práce dále zaobírá teorií expanze, jak k …moreAbstract:
This master thesis is written as a guideline for successful business expansion to Chinese market. It describes the regional characteristics, which are important in order to understand the Chinese culture, since without proper understanding of the culture, all of its aspects and concepts such as Guanxi, no foreign firm will be able to succeed in China. Apart of the cultural analysis it also deals with …more
Language used: English
Date on which the thesis was submitted / produced: 16. 12. 2015
Identifier:
http://www.vse.cz/vskp/eid/52544
Thesis defence
- Date of defence: 8. 9. 2016
- Supervisor: Jiří Strouhal
- Reader: Martin Rott
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- autentizovaným zaměstnancům ze stejné školy/fakulty
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola ekonomická v Prazehttp://www.vse.cz/vskp/eid/52544
Vysoká škola ekonomická v Praze
Master programme / field:
Ekonomika a management / International Management
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