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Bc. Milica Francúzová

Bachelor's thesis

Multi-level marketing: jeho história a remediácia v online prostredí

Multi-level marketing: history and remediation online
Abstract:
The subject of this thesis is multi-level marketing and change of its nature in relation to the arrival of new media. The purpose is to point out how features of digital media influenced the development of multi-level marketing and the ways marketers are using them. The theoretical part deals with the origin and evolution of this system to its current form with a focus on the problematic issues. The …more
Abstract:
Bakalárska práca sa zaoberá multilevelovým marketingom a zmenou jeho charakteru v súvislosti s príchodom nových médií. Účel práce je poukázať na to, ako ovplyvnili vývoj(remediáciu) multi-level marketingu vlastnosti programovateľných médií a spôsoby, akými s nimi marketéri pracujú. Teoretická časť pojednáva o vzniku tohto obchodného systému a jeho vývoji až do súčasnej podoby a zameriava sa najmä na …more
 

Keywords

marketing internet multi-level mlm šedá zóna stratagém
 
Language used: Slovak
Date on which the thesis was submitted / produced: 15. 12. 2014
Identifier: https://is.muni.cz/th/tm306/

Thesis defence

  • Date of defence: 10. 2. 2015
  • Supervisor: Mgr. Zuzana Jayasundera
  • Reader: Mgr. Pavlína Míčová

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Institution archiving the thesis and making it accessible: Masarykova univerzita, Filozofická fakulta
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Masaryk University

Faculty of Arts

Bachelor programme / field:
General Theory and History of Arts and Culture / Theory of Interactive Media

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