Specifika mixu transakčního resp. vztahového marketingu – Ing. Michal Kadeřávek
Ing. Michal Kadeřávek
Bachelor's thesis
Specifika mixu transakčního resp. vztahového marketingu
Specifics of the transaction or correlation marketing mix
Language used: Czech
Date on which the thesis was submitted / produced: 9. 6. 2008
Identifier:
https://is.vsfs.cz/th/kwxta/
Thesis defence
- Date of defence: 18. 6. 2007
- Supervisor: doc. Ing. Milan Kašík, CSc.
- Reader: doc. Ing. Karel Havlíček, Ph.D.
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- no one
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Bachelor programme / field:
Economics and Management / Business Management and Corporate Finance
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