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Ing. Michal Kadeřávek

Bachelor's thesis

Specifika mixu transakčního resp. vztahového marketingu

Specifics of the transaction or correlation marketing mix
 
 
Language used: Czech
Date on which the thesis was submitted / produced: 9. 6. 2008
Identifier: https://is.vsfs.cz/th/kwxta/

Thesis defence

  • Date of defence: 18. 6. 2007
  • Supervisor: doc. Ing. Milan Kašík, CSc.
  • Reader: doc. Ing. Karel Havlíček, Ph.D.

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University of Finance and Administration

Bachelor programme / field:
Economics and Management / Business Management and Corporate Finance

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