The Secrets of Communication

Bc. Darya Nenakhova

Bakalářská práce

Abstract:

Thesis deals with the issues of marketing communications, its features and secrets. Nowadays most companies are searching for a successful marketing communication strategy which will guarantee the constant raise in sales or at least the stable demand on their goods or services. This work demonstrates some solutions to such issues. The main idea of the thesis is to define the basic principles of successful communication with customers. How can we reach the target audience and what ways of communication should we use?

Keywords

Communication, marketing communication, secrets of communication, marketing communications tool, direct marketing, communication’s skills

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 13. 4. 2017

Obhajoba závěrečné práce

• Obhajoba proběhla 21. 6. 2017
• Vedoucí: Ing. Jiří Šnajdar
• Oponent: Mgr. Zdeněk Sloboda

Vysoká škola finanční a správní

Bakalářský studijní program / obor:
Ekonomika a management / Marketing Communication