Bc. Darya Nenakhova

Bachelor's thesis

The Secrets of Communication

The Secrets of Communication
Abstract:
Thesis deals with the issues of marketing communications, its features and secrets. Nowadays most companies are searching for a successful marketing communication strategy which will guarantee the constant raise in sales or at least the stable demand on their goods or services. This work demonstrates some solutions to such issues. The main idea of the thesis is to define the basic principles of successful …more
 

Keywords

Communication marketing communication secrets of communication marketing communications tool direct marketing communication’s skills
 
Language used: English
Date on which the thesis was submitted / produced: 13. 4. 2017
Identifier: https://is.vsfs.cz/th/hnuiw/

Thesis defence

  • Date of defence: 21. 6. 2017
  • Supervisor: Ing. Jiří Šnajdar
  • Reader: Mgr. Zdeněk Sloboda

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